- 1 1. Sign Up for Freelance Platforms With Local Availability
- 2 2. Offer a Free First Class
- 3 3. Join in Group Exercise Events
- 4 4. Learn How to Market Your Skills
- 5 5. Network on Social Media
- 6 6. Join Fitness Groups Locally and Online
- 7 7. Learn to Advertise Your Brand Identity
- 8 8. Target Clients By the End Results
- 9 9. Design Specific Workout Courses
As a new trainer, finding new clients is often a difficult task to achieve. Taking a traditional route, it can take months and even years to build the type of clientele that brings in a steady, livable income. If you work at a gym, you will also find that seniority outranks newer staff members, so you will not be able to live off a gym income without finding new ways to market your talents. Here are nine ways to get more personal training freelancing gigs.
1. Sign Up for Freelance Platforms With Local Availability
Did you know that freelance sites like QuiGig have access to thousands of people in your area looking for personal trainers? By using their freelancer search tool, you can locate people in need of services while also building your brand name. By utilizing a freelance platform, you also have an outlet to display your qualifications, education and area of expertise to help you stand out. You can find local fitness clients or use the platform to offer convenient, on-demand classes.
2. Offer a Free First Class
If you have yet to build your brand, you need to network and meet clients. An excellent way to do it is by offering clients a free group session, which you can turn into a marketing concept to gain followers. When people have a way to assess your skills, they will be much more likely to hire you because you provide the skills they need. Going the extra mile to offer training tips or full-body exercise workouts will ensure that they know you will give a class worth investing.
3. Join in Group Exercise Events
Many gyms have group exercises where all the instructors join in for a meet-and-greet event. By networking, you have an opportunity to hand out business cards or sign up new members. Word-of-mouth is also a powerful tool, so you can build upon group events by hosting an hour-long class that shows your unique qualification and skills. You will find that once you establish your brand, others will be all too glad to let others know about your fitness methods. You will also find that some fitness instructors will allow you to lead a class to market a specialty course that you offer.
4. Learn How to Market Your Skills
More than likely, people interested in your services will first want to ask questions to assess your fitness and training knowledge. While you want to be helpful, you do not want to give away self-help advice as it lessens your chances of gaining the sale. You should only recommend your classes which will help clients gain an understanding of what they have to learn by choosing you as their instructor. Your goal is to upsell, so you do not want to suggest secondary programs or tips without first getting them to invest.
5. Network on Social Media
Social media offers you the perfect way to engage, create content and build your brand by letting others learn from you as a knowledgeable trainer. You can post photos and make short “how-to” videos that will help attract subscribers interested in your fitness concept and style. The ability to use both local and global followers to showcase fitness and health enables you to build your social media pages around your followers’ needs.
6. Join Fitness Groups Locally and Online
There are many groups both locally and online that cater to fitness training and healthy lifestyles. The more groups you are a part of, the more likely you will build a brand that has a recognizable following. You need to attract about 20 clients that work out twice a week to fill a 40-hour work week. The more you engage with your fitness groups, the more likely you will boost your revenue.
7. Learn to Advertise Your Brand Identity
You should always remember that you are a brand. You should engage your clients by advertising as often as possible so that you gain recognition as an expert in a field of expertise. Take the time to get to know your clients because building a relationship boosts longer-term relationships. Questions you should ask are:
➤ What is your ideal weight?
➤ Do you have any injuries?
➤ Have you worked out with other trainers?
➤ What fitness goals do you want to achieve?
➤ Why did you choose to stop your previous workout regimen?
The more time you take in the beginning, the better off you will be when designing a workout plan based on a client’s individual needs. You are the professional, so you need to make sure that when talking to clients about the brand that you focus on possibilities and not the problems you see before you.
8. Target Clients By the End Results
To tap into a client’s needs, you need to target clientele by focusing on their future results. There are plenty of apps that help you plan a step-by-step explanation of how you intend to get the results so that you have data to help you make your points. The clients will provide you with details that help you identify the things you need to focus on so that you narrow the scope of their needs.
9. Design Specific Workout Courses
What people like in trainers is the ability to assess and provide the type of workouts that matter. As an example, you can use classes like 14-day ab builder or a 7-day rapid weight-loss program to attract new clients based on needs. Because participants do not want to feel tied to a long commitment, they will be much more likely to sign up for the short-term classes, which will set you apart from other trainers.
When you think outside the box on ways to network and boost sales, you will find that your clients come from several diverse groups of people whom each has individual requirements. Some might need to lose weight. Others might want to maintain their fitness levels. A few may wish to counterbalance a medical issue. By following these steps, you will go from a part-time fitness instructor to an in-demand professional in no time.